If you want to get the job done, better do it yourself.

When I joined Zoona’s set-up team for a day, I witnessed a very smooth transportation and installment process of their trading booths. I can hear you think: “what can be so difficult about this process?” You put a booth in place, ensure a trained agent will occupy it and everything is set. Well, it actually took Zoona quite some practical lessons to get this far. I would like to share three with you.

Transport fully assembled booths

In the early days, Zoona would bring the separate parts of the booth to the designated area and start the set-up from there. However, it occurred frequently that elements were missing or damaged and that staff needed to drive forth and back to their storage place. This was very inefficient and it led to unnecessary costs for the company. Also, it only allowed them to set-up 1 or 2 booths a day. Nowadays, they assemble the stands at their warehouse and install them in one go at the allocated spot in just a fraction of the time it used to take. With their company truck, they are even able to transport 3 booths at the same time. Can you envision the efficiency gain!

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Ownership versus rental

In the beginning, Zoona made the agents own the stands, creating conflicts of interest. Whereas the agent wants to incur as little costs as possible, Zoona has the company’s overall interest at heart. Meaning it wants the booths to be fully operational (no damaged or broken lockers), nicely branded, and clean at all times. An agent on the other hand just wants to transact and earn an income. Furthermore, it appeared to be difficult to determine the value of second hand booths at the time agents wanted to sell them. To avoid conflicts and to manage the booths in a better way, Zoona now retains ownership through a rental construction. This allows the company to repair, retrieve, rebrand, and re-use the stands in a more economical way.
Transport of booths in Zoona truck

Building business on a concrete base

The responsibility of clearing the ground before placement of the booth was initially delegated to the agent. He or she needed to prepare a square concrete platform for the booth to stand on. However, in practice this often did not work out very well. Either too much sand was being used for the cement, making the subsurface too soft or incorrect measurements were used creating a situation in which the concrete area was too small for the stand. But in worse cases, the floor was not prepared at all. You can imagine how this again led to unnecessary costs and delays. Zoona has solved this now by making the practical arrangements themselves.

As you can see, it often makes sense to get the job done yourself.

New installed Zoona booth

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